The LOOP CONNECT smart trolley surprises at Euroshop 2023
Once again, we show that innovation is our signature with the launch of Loop Connect, a revolutionary smart shopping trolley that captures data from the shopping experience.
Loop Connect was one of the most talked-about new releases at the 21st edition of EuroShop, the most important international trade fair in the sector, held every three years in Düsseldorf (Germany). Thousands of professionals from 60 countries visited our stand to discover it, along with the new releases and benefits of our full range of trolleys, sustainable baskets and integrated visual merchandising solutions.
The future of retail lies in data.
The new smart-trolley concept Loop Connect integrates emission and capture devices, fits the entire Loop in-store transport range, and delivers valuable information for business strategy. It is possible to study how customers shop in store, where they interact, identify traffic patterns and levels, monitor the performance metrics of promotions…
We developed the system in partnership with Shoppermotion, a leading company in shopper behaviour analysis, to harness all the possibilities of information technology and reinvent the commercial space as well as respond to the new demands of retailers and consumers.
In addition, the new releases shown at Euroshop include the new 45L shopping baskets and the 200L trolley with bottle holder, with which we reinforce our commitment to offering the most suitable in-store transport tools for all kinds of retailers, with the best benefits for customers, retailers and the environment.
International launch of the Shop&Roll brand.
EuroShop was also the international launch of our Shop&Roll brand, which following the recent restructuring of Araven Group unifies all our retail lines: trolleys and baskets, POP, visual merchandising and visual communication.
At the fair, we unveiled a refreshed and striking stand, featuring a giant hologram to present Loop Connect and design elements that reflect the brand’s spirit. Visitors were able to experience first-hand the full range of solutions Shop&Roll offers to help retailers reach the perfect store.
